Conduct intense consumer research directly and through the third party to constantly generate insights that can be applied to creative campaigns, product ideas, or even on-ground changes.

Liaise with Trade Marketing to conceptualize multi-local plans to increase brand salience and visibility.

Monitor and execute on-ground activations that form a vital part of the marketing campaign.

Design effective and innovative integrated marketing campaigns across mediums like TV, Digital, Mobile, Print, Radio, etc.

Develop marketing strategies to gain market share and achieve top-line and bottom-line delivery as per target for the brand.

Basic accounting knowledge to manage brand expenses.

Exceptional communication skills – both written and verbal.

Strong negotiation powers to get buy-in from all parties involved in a project.At least 5+ years of experience in B2C marketing in the region.Be part of teams that create Above line and below the line marketing campaigns to ensure you stay on brand and on-trend.Create thought leadership articles from the C suite to promote ideologies and thoughts that garner organic traffic.Be aware of social media trends and employer brand with the core goal to present our company as the best place to work.Conduct a brand audit yearly with key stakeholders to review this year’s output/collaterals.Ensure Creativity within developing marketing/sales collateral, branding, and other customer-facing material.Define and maintain brand positioning strategy for various products.Research and be aware of competitor brand, execution, and strategy – ensuring through all this, our brand stands out.This role is for a person who understands HR, Marketing, and Organisational Culture. Be it from the product angle or culture, the brand manager’s role is to ensure we are well represented across channels.

A brand manager’s role is to build an organic front to the business – wherein people recognize and appreciate the brand.

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